I. Project Overview

FIGHT is the flagship token of a Web3 combat-sports ecosystem issued by the Fight Foundation and officially partnered with the UFC. Through the Fight.ID identity protocol, the project connects fans, fighters, and brands within a verifiable, incentive-aligned on-chain network. Core components include non-transferable on-chain reputation points (Fighting Points, FP), a liquid governance and utility token ($FIGHT), and third-party community access interfaces.

II. Project Introduction

The FIGHT project aims to bring combat sports into Web3 by creating a portable, on-chain identity system via the Fight.ID platform. This allows users to accrue non-transferable Fighting Points (FP) to track engagement and unlock utility. The ecosystem integrates fan interaction, athlete participation, and partner collaboration, with a focus on prediction markets, wagering, and community events synchronized with UFC fight cards.

The project addresses traditional sports pain points, including low fan engagement, restricted content access, fragmented revenue streams, and limited digital ownership, by introducing transparent on-chain systems. Fight.ID serves as a user’s digital identity, emphasizing genuine participation and reputation building. The platform has attracted over 400,000 users and reaches more than 70 million global viewers. Supported by contributors such as Concept Labs, the project positions itself as a licensed UFC Web3 ecosystem bridging blockchain technology and real-world intellectual property.

• Fan side: Watch, vote, share, and purchase NFT tickets to accumulate FP and unlock backstage passes or fighter meet-and-greets
• Fighter side: On-chain reputation can be converted directly into sponsorship offers, with NFT ticket revenue settled instantly
• Brand side: Brands must burn $FIGHT to launch quests or airdrops, enabling precise access to highly engaged users

Official content partnerships have been signed with UFC and ONE Championship, and these partnerships are embedded in the UFC Fight Pass “Web3 Portal” module.

III. Product & Technology

FIGHT’s core product is the Fight.ID platform, a digital identity system that allows users to engage in event predictions, wagering, and exclusive content access through FP points. The technology stack is built on Solana, leveraging its high throughput to support real-time interactions such as prediction markets and community pools.

The platform includes governance tools, staking mechanisms, and partner integrations, enabling $FIGHT to be burned to activate community features. FP acts as a non-transferable point system that tracks user activity and unlocks rewards, while the $FIGHT token enables premium access and DAO governance.

The ecosystem also integrates mini-games, Discord interactions, and wallet connections, supporting both Solana and EVM chains. The project emphasizes transparent on-chain systems to ensure auditable revenue and utility flows. As of early 2026, the platform has processed multiple event cycles, focusing on UFC’s approximately 40 annual tournaments.

IV. Economic Model

The $FIGHT token follows a fixed-supply model with a total supply of 10 billion tokens and no inflation. Allocation is as follows:

• 57% community (including airdrops, multi-stage rewards, and early participants, distributed across activity tiers, for example, 0.85% for the initial airdrop)
• 15% core team (12-month lock, followed by long-term linear unlock)
• 4% advisors (similar lock structure)
• 6.5% liquidity provision (partially unlocked at TGE)
• 17.5% investors (12-month lock, followed by long-term linear unlock)

Initial circulating supply is approximately 20.5%, primarily from community and liquidity allocations. Token utilities include governance voting, staking, access to exclusive content, and partner burn mechanisms that activate ecosystem features.

The revenue flywheel is UFC event-driven: partners burn $FIGHT to generate rewards, while the DAO treasury manages funds for grants and liquidity. Value capture comes from brand quests, NFT tickets, and PPV revenue, all of which require $FIGHT, with a portion burned directly. As partner events increase, burn demand rises in a linear fashion.

V. Team & Investors

The FIGHT project is managed by the Fight Foundation, with core contributors including Concept Labs, the entity holding UFC licensing and sponsorship relationships. The team focuses on Web3 integration in sports. Individual team details are not publicly disclosed, but community-driven development is emphasized.

VI. Roadmap

2026 Q1

• Integrate UFC Fight Pass on-chain ticketing system and debut at UFC 300
• Launch PPV livestream NFT minting, priced in $FIGHT, with secondary market trading

2026 Q2

• Launch “fighter revenue-split” smart contracts, distributing ticket revenue to fighter wallets in real time
• Partner with ONE Championship for Southeast Asia-focused prediction markets supporting FP participation

2026 Q3

• Release Partner Burn Gateway 2.0, enabling region- and tier-targeted brand campaigns
• Open-source a mobile SDK allowing third-party combat apps to integrate Fight.ID

2026 Q4

• Target cumulative burn of 50 million $FIGHT and 500,000 on-chain active users
• Transition to community governance, with core parameters such as burn coefficients and FP weighting voted on by stakers

VII. Risks & Opportunities

Risks include a relatively high initial circulating supply (20.5%) and multi-stage airdrops that may create selling pressure. While team and investor locks align long-term incentives, overall market volatility remains high, and UFC license renewal is required beyond 2028. The Web3 sports market remains nascent, facing regulatory uncertainty and intense competition. Although public sale refunds demonstrate integrity, early-stage financing reliance on community participation may limit expansion. Tokenomics risks include low partner adoption, which could weaken the revenue flywheel, as well as broader market headwinds.

Opportunities stem from the UFC license, which provides unique distribution access to more than 70 million viewers. The 57% community allocation incentivizes participation and drives user growth. The event-driven revenue model is designed for sustainability, whereas potential exchange expansion (e.g., a Coinbase listing roadmap) could enhance liquidity. DAO governance and staking mechanisms may attract long-term holders, and partnerships with Web3-native players support ecosystem innovation.

VIII. Conclusion

FIGHT channels the massive traffic of Web2 combat sports into Web3’s precision incentive systems through a dual-track design combining non-transferable reputation points with a burn-based utility token. Official UFC partnerships and structured burn mechanisms provide a robust, measurable foundation for demand. As the number of events, brand quests, and PPV tickets increases, burn volume and on-chain activity are positively correlated.

The project leverages licensed IP to explore on-chain identity and prediction markets and has demonstrated strong funding and user traction. However, it must continue to navigate market cycles and adoption challenges. Overall, FIGHT constitutes a licensed, structurally differentiated experiment in the sports–blockchain space.

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